Digital Marketing with AI
Master AI tools to optimize campaigns, target audiences, and automate insights.
Course Details
Week 1 - Week 2
Fundamentals of Digital Marketing
- Introduction to Digital Marketing Channels (SEO, SEM, SMM, Email, Influencer, Content)
- Customer Journey Mapping & Sales Funnels
- KPI Tracking & ROI Measurement
Week 2 - Week 4
AI in Marketing
- Introduction to Artificial Intelligence & Machine Learning in Marketing
- Predictive Analytics for Customer Behavior
- AI-Driven Market Segmentation & Persona Building
- CRM Automation and Lead Scoring with AI
Week 4 - Week 6
Performance Optimization
- AI-Based Performance Reporting & Dashboards
- Smart Ad Targeting using Lookalike Audiences & Programmatic Advertising
- A/B Testing & Optimization with AI Tools
Week 6 - Week 8
AI-Powered Customer Engagement
- Chatbot Integration using NLP (Natural Language Processing)
- Sentiment Analysis & Customer Feedback Automation
- Personalization at Scale using AI
Week 8 - Week 10
Search Visibility Enhancement
- AI Tools for SEO: Keyword Clustering, SERP Analysis, Content Scoring
- Voice Search Optimization
- AI Plugins for Website CRO (Conversion Rate Optimization)
Bonus & Tools
Tools Covered in the Course
ChatGPT, Jasper, Canva AI, Adobe Firefly, Midjourney, RunwayML, Murf AI, Surfer SEO, Grammarly,
Pictory, Zapier, Notion AI, ElevenLabs, Copy.ai, Descript, and more.
Bonuses
- Real Client Projects from UAE & India
- Internship Certificate + Portfolio Building
- Job Placement Support & Interview Training