In the digital era, making content that goes viral on social media platforms and receives huge engagement is the holy grail of digital marketing.

In the fast-evolving digital landscape, two things have become abundantly clear: attention spans are shrinking, and customer expectations are soaring. Traditional marketing methods are struggling to keep up. Enter Artificial Intelligence (AI) — the game-changer that’s reshaping the world of performance marketing and redefining how brands drive return on investment (ROI).

An ambitious Dh13 billion plan to become the world’s first entirely AI-native government by 2027 was presented by Abu Dhabi in a historic declaration. This innovative project is not merely a technical advancement; rather, it is a whole rethinking of how government services might be provided in the era of artificial intelligence.

METX360 is a premier immigration and overseas education consultancy based in Kochi, Kerala, India.

Although artificial intelligence is already transforming the industry of content creation, human creators remain to have an edge over AI content

The world of marketing has been greatly changed. AI is no longer a buzzword; it is necessary.

Meta, previously known as Facebook, at times is the line between win and loss in the elusive world of digital advertisements. The Meta advertising ecosystem comprises various platforms that may include Audience Network, Facebook, Instagram, and Messenger, among others.

Meta, previously known as Facebook, at times is the line between win and loss in the elusive world of digital advertisements. The Meta advertising ecosystem comprises various platforms that may include Audience Network, Facebook, Instagram, and Messenger, among others.

Every year, I like to take a step back and look ahead. Just like last year, I’ve put together the marketing trends I think will define the next 12 months. 2025 is shaping up to be a year of big changes and even bigger opportunities.

Businesses must keep ahead of the curve to stay competitive in the ever-evolving field of marketing.